Pudding
A character with a soundtrack.
The challenge
Turn a mascot character into something people follow, not just scroll past.
What we did
An original music video, a Chinese New Year MV, trailers and launch content, plus a run of character shorts for social.
Why Aspect
We turn a song and a character into a music video in-house: concept, storyboard, shoot and edit.
The films
Pudding Music Video- Pudding MV
- Pudding CNY MV
- MV trailer
- Character shorts