Liza Emas
Taking Kota Tinggi gold to the mainstream.
The challenge
Liza Emas is a trusted household name in Kota Tinggi, but its visual identity still looked like a neighbourhood goldsmith. To compete in city markets, the brand needed a new look without losing its roots.
What we did
A brand TVC shot with cinematic lighting to give the jewellery national-brand prestige. A founder story: an honest conversation about starting small, building trust and daring to expand. Five vertical social shorts showing how modern audiences style everyday gold.
Why Aspect
One team from pitch deck to final cut, so the TVC, founder story and shorts all look and feel like the same brand.
The films
- Brand TVC — main commercial (16:9)
- Founder Story — origin documentary from Kota Tinggi (16:9)
- 5 Social Shorts — product styling and TikTok edits (9:16)
The result
A cohesive visual identity that honours the hometown roots while looking at home on modern feeds.